The challenge

Account managers were exporting from seven dashboards into spreadsheets every Monday. Attribution broke at every hand-off between platforms, and by the time a report was built the numbers were a week old.

What we built

• Seven platform integrations — OAuth flows, token refresh, rate-limit handling and normalised schemas for each API, with per-client credentials stored encrypted.
• Real-time ROI tracking — Spend joined to conversions and revenue per campaign, per channel, per client — updated continuously instead of weekly.
• Multi-channel client view — One workspace per client with campaign health, search performance, tag health and session recordings side by side.
• Alerting — Threshold and anomaly alerts on spend spikes, tracking breakage and ranking drops, delivered where the team already works.

How we worked

Integration by integration, each shipped with a reconciliation report against the source platform's own numbers before the next one started.

Outcome

Monday morning reporting went from a half-day of spreadsheet work to opening a page; account managers spend their time on decisions instead of data entry.