What it covers
- GTM + GA4 per site — Containers, dataLayer, custom events, key events, custom dimensions, DebugView QA.
- Portfolio roll-up — A second property every site sends to, so you see the group without losing per-site history.
- Cross-domain — Linker parameters across your domains and the payment domain, so hub → site → checkout is one session.
- Consent Mode v2 — Banners that actually gate tags; analytics and marketing run only with consent.
- Conversion optimisation — Funnel drop-off found in the data, fixed in the UX, verified in the next report — Core Web Vitals included.
How we work
Every event verified in DebugView before it ships; a naming convention shared across free and paid funnels so reports stay comparable.
