The challenge

The founder had a clear picture of the shopping experience but needed a team that would push back on the parts that wouldn't work and propose better ones — and still ship on time.

What we built

• Storefront and catalogue — Fast, indexable product and collection pages with search and filtering.
• Checkout and payments — Stripe-based checkout with webhooks driving order state, receipts and refunds.
• Back office — Order, inventory and customer management for the team, with role-based access.
• Launch hardening — Performance budget, error monitoring and a rollback path before go-live.

How we worked

Short weekly cycles with a demo each Friday; every suggestion documented as an option with trade-offs so the founder decided, not us.

Outcome

A live platform the founder describes as significantly better than what was originally asked for — because the proactive suggestions made it in.