The problems we solve

• Off-the-shelf CRMs force compromise — Your sales motion shouldn't bend to Salesforce's data model.
• License costs balloon — $150/seat × 200 reps × forever — custom pays back fast.
• Integration complexity — Half your CRM cost is integrations and admins.

What's included

• Pipeline & deal automation — Custom stages, scoring, and playbooks.
• Email, calendar, call intel — Two-way sync, dialer, and AI call summaries.
• Reporting & forecasting — Configurable dashboards and AI forecasts.
• Integrations — Marketing, billing, support, data warehouse.

Outcomes you can measure

• Lower TCO than Salesforce at scale
• Higher rep adoption
• Cleaner data, better forecasts
• Faster shipping of new processes

Technology stack

Next.js · Postgres · Node.js · OpenAI · Twilio

Typical timeline

8–16 weeks to a production-ready MVP. Fixed-scope discovery in week 1, working software every 2 weeks.